Translate your vision into captivating designs, animations, videos, and photographs. Push the limits of art and design. Discover your full creative potential.
Studying at CIIT Bachelor of Multimedia Arts isn’t all about learning how to design, animate, produce a video, and take photographs perfectly. Rather, studying at CIIT BMMA means that you’ll constantly challenge yourself, improving on what you already thought was once perfect.
Not only that, you’ll also be under the guidance of experts who continue to practice their skills and knowledge at top companies and industries. You’ll learn subjects like: 3D and 2D Animation, Multimedia Publishing, Advertising Principles and Practices, Motion Graphics, and Interactive Media Design.
You’ll also get to use modern facilities and equipment, including our iMac and PC Labs (which have their individual drawing tablets), Drawing Room (which has lightpad desks), 3D Printer, and Render Farm. Plus, we’ll give your very own access to world-class software Adobe Creative Cloud, Autodesk, Unity 3D, and Toon Boom as part of your tuition fee.
What’s more: you’ll be guaranteed a 100% OJT placement in all our company partners, such as TBA Studios, Secret 6, Rocket Sheep Studio, and so much more. Thus, you’ll have all the tools, tech, experience, knowledge, and skills that you need to succeed and lead in any career or path you choose.
At CIIT, you’ll learn how to innovate the way you create.
PROGRAM DURATION
4 academic years
3 or 4 terms per year
REQUIRED UNITS
15-21 units per term
INTERNSHIP HOURS
500 hours
ADMISSION CONTACT
Specialized Subjects
-
1
Drawing
Drawing
The course will cover line drawing, shapes and form, light, shades and values, proportion and scale, perspective and point of view, movement, pattern, texture and figure drawing. Learners will develop and improve their rendering and observational skills to equip them to create various arts and designs and prepare them for the Drawing 2 course (traditional animation). At the end of the course, they will be more confident to draw applying different techniques and present their visual journey. -
2
History of Graphic Design
History of Graphic Design
This course introduces students to the origins of symbolic and pictographic communication and the contexts and technological advances in the development of typography, printing, and illustration. It also discusses key designers and design movements and their impact on contemporary image interpretation. -
3
Introduction to Multimedia Arts
Introduction to Multimedia Arts
Introduction to Multimedia Arts introduces the learners to the formal elements and principles of multimedia arts, such as text, graphics, sound, video, and animation. This course also provides an overview of multimedia applications in the creative industries, career opportunities, and the moral and social responsibilities of a multimedia practitioner. It discusses relevant local and international laws affecting multimedia practice. The course also introduces the essential principles and tools for multimedia content production. -
4
Elements and Principles of Graphic Design
Elements and Principles of Graphic Design
The course will help learners understand the elements and principles of design by going through the art-making process itself to give a foundation understanding of design rules, laws, and guidelines that they can use throughout their education and career pursuits. They will be trained through encounters of visual problems to help them develop creativity, critical thinking and innovation that will eventually lead to better aesthetic judgment and solving design problems.
-
5
2D Animation
2D Animation
Animation is one of the element of multimedia and its dynamism adds interest to the visual arts. In this course, the traditional 2D animation process will all be done digitally with the use of industry standard animation software such as Toon Boom Harmony and Adobe Photoshop. It aims to give the learners a behind the scenes experience on how an animation production is, by functioning as clean up artists, in-betweeners, colorist, background designers and animators, and even the technicalities of rendering. -
6
Color Theory
Color Theory
This course explores the basic elements and principles of color in relation to visual perception, introducing color design to learners for a range of visual effects for multimedia projects. The psychological and symbolic significance of color from various cultural perspectives will be tackled. Emphasis will be given to its origin, mixing and established combinations. The difference between light based and pigment-based colors will also be discussed along with their use in various forms of media. -
7
Digital Photography
Digital Photography
The course will focus on the photographic concepts and techniques, including hands-on demonstrations with different digital camera models as well as image editing techniques. Notable photographers in different fields of photography will be tackled in order to understand the fundamentals of photography.
-
1
Typography and Layout
Typography and Layout
Typography is an essential component of all visual communications. By understanding the principles of typography, a graphic designer should have the ability to improve the meaning of a message. This course introduces students to the craft of typography as the foundation of digital texts. Various aspects of typography and improving the quality of information presented in visual communication will be explored. -
2
3D Modeling
3D Modeling
This course focuses on learning the fundamentals of 3D Modeling and creating 3D models of diverse subjects using current software and technologies. Learners will acquire the skills that are required for various modeling and design styles. The learner’s proficiency in 3D will challenge them to find and develop their own techniques to be industry ready and globally competitive.
-
3
Writing for New Media
Writing for New Media
Writing for New Media introduces the students to the complex world of new media tools that may be used for creative writing, scriptwriting, and writing for the advertising industry. The course aims to make our students publish and produce different online contents effectively and responsibly. Our goal is to give our students the opportunity to express themselves through writing and become successful new media storytellers of their generation.
-
4
Multimedia Publishing
Multimedia Publishing
This course introduces the learners to the elements and principles of Multimedia Publishing. At the end of this course, students must be able to navigate through Adobe InDesign and produce effective materials for print and web through layout and composition techniques -
5
Fundamentals of Film and Video Production
Fundamentals of Film and Video Production
This is an introductory course on video production and filmmaking. Over the nine-week course, learners will be given a crash course on film theory, scriptwriting, production basics, and post-production, in preparation for more specialized subjects. -
6
Digital Storyboarding
Digital Storyboarding
Storyboarding is the process of breaking down a narrative into visual frames. Through this course, students learn to pre-visualize motion pictures and apply skill to different kinds of production (e.g. film, commercials, animation, mobile games, etc.) students also learn to interpret narratives from scripts, storylines, and design briefs and convert these into frame-by-frame illustrations. By the end of the course, each student is expected to complete their own full storyboard that details the framing, composition, treatment, and movement of each scene.
-
7
Interactive Media Design
Interactive Media Design
This course introduces the students to the principles and theories of designing interactive products and applications. Discussions will also include core interactive and informative principles related to graphic design from a human-centric perspective. The course aims to provide students with a deeper understanding that human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computer systems for human use, and with the study of major phenomena surrounding them. It targets to promote awareness in computer technology, and how usability plays a major part in achieving the effective implementation of designs and interactivity for multimedia production.
-
8
Digital Sound Production
Digital Sound Production
Audio Design and Sound Engineering is a course design that focuses on audio editing. Learners will be trained how to balance, arrange, score, use effects and produce sounds through the study of digital audio software. Learners will be equipped in using Adobe Audition as a basic software for audio editing.
-
1
3D Animation
3D Animation
This course reviews the principles of classic animation and 3D modeling and applies them to animating virtual objects and environments in the 3D medium. Learners are tasked to apply these principles to create animations that reflect movement and emotion that a character is appropriate for different uses and environment. They will learn different techniques and tools on how to achieve fluid animation using Autodesk Maya software. Emphasis will be upon rendering movement. -
2
Post-Production Techniques
Post-Production Techniques
This course introduces students to the principles of video and audio editing through the use of current software and technologies such as Adobe Premiere and Adobe After Effects. -
3
Advertising Principles and Practices
Advertising Principles and Practices
This course introduces students to the basic principles and practices of advertising that emphasizes creative and media strategy decision processes, the integration of traditional and digital elements, and historical, social and economic influences. This will involve the understanding and appreciation of proper strategies in Advertising, Creative, Copywriting, and Media as the bases for correct, effective and efficient advertising campaigns. This course will also provide a glimpse of Branding and Marketing, and how it applies in relation to Advertising. Aside from these, the course will also introduce students to the roles played by the different departments of an agency and the practices that are essential in actual industry situations, and most importantly, help students understand the importance of research and collaboration.
-
4
3D Environment Design
3D Environment Design
In 3D Graphics course, the step-by-step process for 3D Asset creation for films and game production will be discussed. Learners will have a strong understanding of form, texture and detail. There’ll be a quick review on how to use Autodesk Maya and tackle effective tips to quicken your asset production. With a balance of foundational education and software-based technical training, this course offers learners an in-depth skill set relevant to the demands of the industry. -
5
Production Design
Production Design
This is an introductory course in the principles and practices of Production Design. The course aims to give insights to the role and importance of the art department in producing a visual experience using the fundamentals of production design. The course will also include the preparation and processes of production design such as research, storyboarding, script breakdown, budgeting, and designing for a set/location. At the end of the course, the students have to present a film pitch deck. -
6
Business Venture in Multimedia
Business Venture in Multimedia
This course exposes students to the world of business and entrepreneurship in the field of multimedia. Its aim is to let students explore and consider multimedia arts not just as a career option but rather a potentially profitable business venture. This course will cover the basics of spotting an opportunity, ideation, writing business plans, and building a viable business model. It also introduces key project management and leadership skills (project coordination, time, and resource management, fostering creative collaboration, monitoring progress, and evaluation) involved in business ventures. -
7
Advanced 3D Modeling
Advanced 3D Modeling
Stop-Motion Animation is a film technique wherein the object is manipulated in increments between movements and then individually recorded to simulate motion when played back at normal speed. At the end of this course, the student should have: an understanding of the basic foundation of stop-motion animation and know the technicalities in creating stop-motion animation -
8
New Media Culture
New Media Culture
The course is designed to tackle the development of new media technologies in the context of socio-historical, economic, and political pre-conditions of society. It aims to provide a framework for understanding the function, purpose, and categories of new media technologies as it, directly and indirectly, affects society and culture. -
9
Multimedia Seminars
Multimedia Seminars
The Multimedia Seminars course shows the different possibilities of doing events—both online and offline. The course aims to provide knowledge on the processes of how to conduct a multimedia seminar (multimedia-related events) successfully. Students will apply the knowledge and their creative and technical skills in conceptualizing, creating a design plan, and organizing a seminar. Students will also experience attending online event/s that will further assist them in the organization of their own webinars. Lastly, students will be able to learn the value of teamwork and communication in organizing online events.
-
10
Advanced 3D Animation Capstone Project I
Advanced 3D Animation Capstone Project I
This course is an application of the concepts learned from the Research Methods subject. It prepares students to write and defend a research proposal and marks the start of the development for an output related to the topics discussed in the proposed paper. Students are expected to come up with a research proposal of their choice based on their chosen track. They are expected to write and defend a research paper that will culminate in the production of a creative project.
-
1
Capstone Project II
Capstone Project II
Capstone Project II is a continuation of the research and development made in Capstone Project 1. Chapters 4 & 5 are finalized if not yet accomplished and necessary revisions are made to both the research paper & initial output. By the end of this course, research proponents are expected to produce a final presentation that showcase both their complete research paper and finished creative project. -
2
Practicum
Practicum
The general purpose of the practicum is to give students an opportunity:
• to implement the theories and principles acquired in class;
• to complete portions of the portfolio competencies; and
• to experience diverse working situations.
The program of educational leadership at CIIT College of Arts and Technology is designed to promote the continued development and professional growth of our students. Achievement of program objectives requires an early and continuous integration of theory and practice. The practicum is considered one of the most important courses in a student’s program. It is the opportunity to apply skills and theories that can be monitored, reflected upon, and improved. The practicum implies a team relationship among the student and the college practicum supervisor. Because the experience takes place in a real-life setting, the cooperating field supervisor serves in the role of coach or mentor. In cases where students are working towards a licensure/credential, the field supervisor must be licensed in the specialty area. Communication between all parties is essential for the achievement of the goal.
-
3
Portfolio Preparation and Exhibit Design
Portfolio Preparation and Exhibit Design
Portfolio preparation and exhibit design are valuable factors into real life scenarios. This course will allow students to analyze and critique not only their portfolio but their peers’. Undergoing activities and test that will ensure that their materials are fitting, this course will prepare the learners to the next step in their career.
-
1
Drawing
Drawing
The course will cover line drawing, shapes and form, light, shades and values, proportion and scale, perspective and point of view, movement, pattern, texture and figure drawing. Learners will develop and improve their rendering and observational skills to equip them to create various arts and designs and prepare them for the Drawing 2 course (traditional animation). At the end of the course, they will be more confident to draw applying different techniques and present their visual journey. -
2
History of Graphic Design
History of Graphic Design
This course introduces students to the origins of symbolic and pictographic communication and the contexts and technological advances in the development of typography, printing, and illustration. It also discusses key designers and design movements and their impact on contemporary image interpretation. -
3
Introduction to Multimedia Arts
Introduction to Multimedia Arts
Introduction to Multimedia Arts introduces the learners to the formal elements and principles of multimedia arts, such as text, graphics, sound, video, and animation. This course also provides an overview of multimedia applications in the creative industries, career opportunities, and the moral and social responsibilities of a multimedia practitioner. It discusses relevant local and international laws affecting multimedia practice. The course also introduces the essential principles and tools for multimedia content production.
-
4
Elements and Principles of Graphic Design
Elements and Principles of Graphic Design
The course will help learners understand the elements and principles of design by going through the art-making process itself to give a foundation understanding of design rules, laws, and guidelines that they can use throughout their education and career pursuits. They will be trained through encounters of visual problems to help them develop creativity, critical thinking and innovation that will eventually lead to better aesthetic judgment and solving design problems.
-
5
2D Animation
2D Animation
Animation is one of the element of multimedia and its dynamism adds interest to the visual arts. In this course, the traditional 2D animation process will all be done digitally with the use of industry standard animation software such as Toon Boom Harmony and Adobe Photoshop. It aims to give the learners a behind the scenes experience on how an animation production is, by functioning as clean up artists, in-betweeners, colorist, background designers and animators, and even the technicalities of rendering. -
6
Color Theory
Color Theory
This course explores the basic elements and principles of color in relation to visual perception, introducing color design to learners for a range of visual effects for multimedia projects. The psychological and symbolic significance of color from various cultural perspectives will be tackled. Emphasis will be given to its origin, mixing and established combinations. The difference between light based and pigment-based colors will also be discussed along with their use in various forms of media. -
7
Digital Photography
Digital Photography
The course will focus on the photographic concepts and techniques, including hands-on demonstrations with different digital camera models as well as image editing techniques. Notable photographers in different fields of photography will be tackled in order to understand the fundamentals of photography.
-
1
Typography and Layout
Typography and Layout
Typography is an essential component of all visual communications. By understanding the principles of typography, a graphic designer should have the ability to improve the meaning of a message. This course introduces students to the craft of typography as the foundation of digital texts. Various aspects of typography and improving the quality of information presented in visual communication will be explored. -
2
3D Modeling
3D Modeling
This course focuses on learning the fundamentals of 3D Modeling and creating 3D models of diverse subjects using current software and technologies. Learners will acquire the skills that are required for various modeling and design styles. The learner’s proficiency in 3D will challenge them to find and develop their own techniques to be industry ready and globally competitive.
-
3
Writing for New Media
Writing for New Media
Writing for New Media introduces the students to the complex world of new media tools that may be used for creative writing, scriptwriting, and writing for the advertising industry. The course aims to make our students publish and produce different online contents effectively and responsibly. Our goal is to give our students the opportunity to express themselves through writing and become successful new media storytellers of their generation.
-
4
Multimedia Publishing
Multimedia Publishing
This course introduces the learners to the elements and principles of Multimedia Publishing. At the end of this course, students must be able to navigate through Adobe InDesign and produce effective materials for print and web through layout and composition techniques -
5
Fundamentals of Film and Video Production
Fundamentals of Film and Video Production
This is an introductory course on video production and filmmaking. Over the nine-week course, learners will be given a crash course on film theory, scriptwriting, production basics, and post-production, in preparation for more specialized subjects. -
6
Motion Graphics
Motion Graphics
Motion Graphics is about replicatingvisual movement through the creation of key frames across a given timeline in a digital environment. It is less complicated than digital animation and follows the same concepts and theories observed in replicating visual motion. Studentswill learn about the technical skills required to assemble a composite in Adobe Photoshop and Adobe Illustrator, animate using Adobe After Effects and render their progress using Adobe Media Encoder. They will also gain insight about the principles of motion design and will be able to utilize. -
7
Interactive Media Design
Interactive Media Design
This course introduces the students to the principles and theories of designing interactive products and applications. Discussions will also include core interactive and informative principles related to graphic design from a human-centric perspective. The course aims to provide students with a deeper understanding that human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computer systems for human use, and with the study of major phenomena surrounding them. It targets to promote awareness in computer technology, and how usability plays a major part in achieving the effective implementation of designs and interactivity for multimedia production.
-
8
Digital Sound Production
Digital Sound Production
Audio Design and Sound Engineering is a course design that focuses on audio editing. Learners will be trained how to balance, arrange, score, use effects and produce sounds through the study of digital audio software. Learners will be equipped in using Adobe Audition as a basic software for audio editing.
-
1
3D Animation
3D Animation
This course reviews the principles of classic animation and 3D modeling and applies them to animating virtual objects and environments in the 3D medium. Learners are tasked to apply these principles to create animations that reflect movement and emotion that a character is appropriate for different uses and environment. They will learn different techniques and tools on how to achieve fluid animation using Autodesk Maya software. Emphasis will be upon rendering movement. -
2
Post-Production Techniques
Post-Production Techniques
This course introduces students to the principles of video and audio editing through the use of current software and technologies such as Adobe Premiere and Adobe After Effects. -
3
Advertising Principles and Practices
Advertising Principles and Practices
This course introduces students to the basic principles and practices of advertising that emphasizes creative and media strategy decision processes, the integration of traditional and digital elements, and historical, social and economic influences. This will involve the understanding and appreciation of proper strategies in Advertising, Creative, Copywriting, and Media as the bases for correct, effective and efficient advertising campaigns. This course will also provide a glimpse of Branding and Marketing, and how it applies in relation to Advertising. Aside from these, the course will also introduce students to the roles played by the different departments of an agency and the practices that are essential in actual industry situations, and most importantly, help students understand the importance of research and collaboration.
-
4
3D Graphics
3D Graphics
In 3D Graphics course, the step-by-step process for 3D Asset creation for films and game production will be discussed. Learners will have a strong understanding of form, texture and detail. There’ll be a quick review on how to use Autodesk Maya and tackle effective tips to quicken your asset production. With a balance of foundational education and software-based technical training, this course offers learners an in-depth skill set relevant to the demands of the industry. -
5
Production Design
Production Design
This is an introductory course in the principles and practices of Production Design. The course aims to give insights to the role and importance of the art department in producing a visual experience using the fundamentals of production design. The course will also include the preparation and processes of production design such as research, storyboarding, script breakdown, budgeting, and designing for a set/location. At the end of the course, the students have to present a film pitch deck. -
6
Business Venture in Multimedia
Business Venture in Multimedia
This course exposes students to the world of business and entrepreneurship in the field of multimedia. Its aim is to let students explore and consider multimedia arts not just as a career option but rather a potentially profitable business venture. This course will cover the basics of spotting an opportunity, ideation, writing business plans, and building a viable business model. It also introduces key project management and leadership skills (project coordination, time, and resource management, fostering creative collaboration, monitoring progress, and evaluation) involved in business ventures. -
7
Fashion Graphics
Fashion Graphics
Fashion Graphics tackles the history, concepts, materials, and skills related to the fashion design process. Learners will be taught to create various fashion designs by contextualizing the circumstances that shaped fashion as a cultural practice and as a form of art. -
8
New Media Culture
New Media Culture
The course is designed to tackle the development of new media technologies in the context of socio-historical, economic, and political pre-conditions of society. It aims to provide a framework for understanding the function, purpose, and categories of new media technologies as it, directly and indirectly, affects society and culture. -
9
Multimedia Seminars
Multimedia Seminars
The Multimedia Seminars course shows the different possibilities of doing events—both online and offline. The course aims to provide knowledge on the processes of how to conduct a multimedia seminar (multimedia-related events) successfully. Students will apply the knowledge and their creative and technical skills in conceptualizing, creating a design plan, and organizing a seminar. Students will also experience attending online event/s that will further assist them in the organization of their own webinars. Lastly, students will be able to learn the value of teamwork and communication in organizing online events.
-
10
Brand and Packaging Design
Brand and Packaging Design
This course will discuss the principles and fundamentals on brand design and product packaging and label design. Learners will be trained on developing a brand design by studying and considering various elements related to brand design such as logo design, typography, and brand design guidelines and other design elements. Also, on developing packaging design through concept development, target market study, material study, and production and manufacturing process.
• Understand and familiarize the fundamentals and principles of brand and packaging design
• Understand different elements in brand design such as logo, typography, color study, and other design elements
• Understand different processes and methods in production packaging and label design
• Demonstrate through concept development and execution -
11
Capstone Project I
Capstone Project I
This course is an application of the concepts learned from the Research Methods subject. It prepares students to write and defend a research proposal and marks the start of the development for an output related to the topics discussed in the proposed paper. Students are expected to come up with a research proposal of their choice based on their chosen track. They are expected to write and defend a research paper that will culminate in the production of a creative project.
-
1
Capstone Project II
Capstone Project II
Capstone Project II is a continuation of the research and development made in Capstone Project 1. Chapters 4 & 5 are finalized if not yet accomplished and necessary revisions are made to both the research paper & initial output. By the end of this course, research proponents are expected to produce a final presentation that showcase both their complete research paper and finished creative project. -
2
Portfolio Preparation and Exhibit Design
Portfolio Preparation and Exhibit Design
Portfolio preparation and exhibit design are valuable factors into real life scenarios. This course will allow students to analyze and critique not only their portfolio but their peers’. Undergoing activities and test that will ensure that their materials are fitting, this course will prepare the learners to the next step in their career.
-
3
Practicum
Practicum
The educational leadership practicum is a supervised administrative experience in several role specialization areas. The general purpose of the practicum is to give students an opportunity:• to implement the theories and principles acquired in class;• to complete portions of the portfolio competencies and;• to experience diverse working situations.The program of educational leadership at CIIT College of Arts and Technology is designed to promote the continued development and professional growth of prospective administrators. Achievement of program objectives requires an early and continuous integration of theory and practice. The practicum is considered one of the most important courses in a student’s program. It is the opportunity to apply skills and theories that can be monitored, reflected upon, and improved. The practicum implies a team relationship among the student, the cooperating administrator, and the college practicum supervisor. Because the experience takes place in a real-life setting, the cooperating field supervisor serves in the role of coach or mentor. In cases where students are working towards a licensure/credential, the field supervisor must be licensed in the specialty area. Communication between all parties is essential for the achievement of the goal of preparing quality administrators for our schools.
-
1
Drawing
Drawing
The course will cover line drawing, shapes and form, light, shades and values, proportion and scale, perspective and point of view, movement, pattern, texture and figure drawing. Learners will develop and improve their rendering and observational skills to equip them to create various arts and designs and prepare them for the Drawing 2 course (traditional animation). At the end of the course, they will be more confident to draw applying different techniques and present their visual journey. -
2
History of Graphic Design
History of Graphic Design
This course introduces students to the origins of symbolic and pictographic communication and the contexts and technological advances in the development of typography, printing, and illustration. It also discusses key designers and design movements and their impact on contemporary image interpretation. -
3
Introduction to Multimedia Arts
Introduction to Multimedia Arts
Introduction to Multimedia Arts introduces the learners to the formal elements and principles of multimedia arts, such as text, graphics, sound, video, and animation. This course also provides an overview of multimedia applications in the creative industries, career opportunities, and the moral and social responsibilities of a multimedia practitioner. It discusses relevant local and international laws affecting multimedia practice. The course also introduces the essential principles and tools for multimedia content production.
-
4
Elements and Principles of Graphic Design
Elements and Principles of Graphic Design
The course will help learners understand the elements and principles of design by going through the art-making process itself to give a foundation understanding of design rules, laws, and guidelines that they can use throughout their education and career pursuits. They will be trained through encounters of visual problems to help them develop creativity, critical thinking and innovation that will eventually lead to better aesthetic judgment and solving design problems.
-
5
2D Animation
2D Animation
Animation is one of the element of multimedia and its dynamism adds interest to the visual arts. In this course, the traditional 2D animation process will all be done digitally with the use of industry standard animation software such as Toon Boom Harmony and Adobe Photoshop. It aims to give the learners a behind the scenes experience on how an animation production is, by functioning as clean up artists, in-betweeners, colorist, background designers and animators, and even the technicalities of rendering. -
6
Color Theory
Color Theory
This course explores the basic elements and principles of color in relation to visual perception, introducing color design to learners for a range of visual effects for multimedia projects. The psychological and symbolic significance of color from various cultural perspectives will be tackled. Emphasis will be given to its origin, mixing and established combinations. The difference between light based and pigment-based colors will also be discussed along with their use in various forms of media. -
7
Digital Photography
Digital Photography
The course will focus on the photographic concepts and techniques, including hands-on demonstrations with different digital camera models as well as image editing techniques. Notable photographers in different fields of photography will be tackled in order to understand the fundamentals of photography.
-
1
Typography and Layout
Typography and Layout
Typography is an essential component of all visual communications. By understanding the principles of typography, a graphic designer should have the ability to improve the meaning of a message. This course introduces students to the craft of typography as the foundation of digital texts. Various aspects of typography and improving the quality of information presented in visual communication will be explored. -
2
3D Modeling
3D Modeling
This course focuses on learning the fundamentals of 3D Modeling and creating 3D models of diverse subjects using current software and technologies. Learners will acquire the skills that are required for various modeling and design styles. The learner’s proficiency in 3D will challenge them to find and develop their own techniques to be industry ready and globally competitive.
-
3
Writing for New Media
Writing for New Media
Writing for New Media introduces the students to the complex world of new media tools that may be used for creative writing, scriptwriting, and writing for the advertising industry. The course aims to make our students publish and produce different online contents effectively and responsibly. Our goal is to give our students the opportunity to express themselves through writing and become successful new media storytellers of their generation.
-
4
Multimedia Publishing
Multimedia Publishing
This course introduces the learners to the elements and principles of Multimedia Publishing. At the end of this course, students must be able to navigate through Adobe InDesign and produce effective materials for print and web through layout and composition techniques -
5
Fundamentals of Film and Video Production
Fundamentals of Film and Video Production
This is an introductory course on video production and filmmaking. Over the nine-week course, learners will be given a crash course on film theory, scriptwriting, production basics, and post-production, in preparation for more specialized subjects. -
6
Writing for Film and TV
Writing for Film and TV
The course focuses on the basic tenets of scriptwriting. Students will gain a basic understanding of the power of scriptwriting in the world of film. Topics that this course will cover are the following: conceptualization, logline writing, drafting process, characterization, classical screenplay structure, workshop process (including note taking and feedbacking), script reading and analysis. At the end of the course, students will be able to write their own short film script (15-20 pages).
-
7
Interactive Media Design
Interactive Media Design
This course introduces the students to the principles and theories of designing interactive products and applications. Discussions will also include core interactive and informative principles related to graphic design from a human-centric perspective. The course aims to provide students with a deeper understanding that human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computer systems for human use, and with the study of major phenomena surrounding them. It targets to promote awareness in computer technology, and how usability plays a major part in achieving the effective implementation of designs and interactivity for multimedia production.
-
8
Digital Sound Production
Digital Sound Production
Audio Design and Sound Engineering is a course design that focuses on audio editing. Learners will be trained how to balance, arrange, score, use effects and produce sounds through the study of digital audio software. Learners will be equipped in using Adobe Audition as a basic software for audio editing.
-
1
3D Animation
3D Animation
This course reviews the principles of classic animation and 3D modeling and applies them to animating virtual objects and environments in the 3D medium. Learners are tasked to apply these principles to create animations that reflect movement and emotion that a character is appropriate for different uses and environment. They will learn different techniques and tools on how to achieve fluid animation using Autodesk Maya software. Emphasis will be upon rendering movement. -
2
Post-Production Techniques
Post-Production Techniques
Introduction to film and video production, covering the fundamentals of visual language, and the basics of scriptwriting, pre-production, production, and post-production. Students will learn to maximize their existing equipment. For software, students will learn the basics of Adobe Premiere and Adobe After Effects. -
3
Advertising Principles and Practices
Advertising Principles and Practices
This course introduces students to the basic principles and practices of advertising that emphasizes creative and media strategy decision processes, the integration of traditional and digital elements, and historical, social and economic influences. This will involve the understanding and appreciation of proper strategies in Advertising, Creative, Copywriting, and Media as the bases for correct, effective and efficient advertising campaigns. This course will also provide a glimpse of Branding and Marketing, and how it applies in relation to Advertising. Aside from these, the course will also introduce students to the roles played by the different departments of an agency and the practices that are essential in actual industry situations, and most importantly, help students understand the importance of research and collaboration.
-
4
Acting and Directing for Film
Acting and Directing for Film
This course provides students with an overview of a film production under the lens of a Director. The students will learn the elements, processes, and techniques that one director must know in directing a film. At the end of the term, students will be able to produce an individual 5-8-minute film or a detailed storyboard using all of the knowledge acquired during the term. -
5
Production Design
Production Design
This is an introductory course in the principles and practices of Production Design. The course aims to give insights to the role and importance of the art department in producing a visual experience using the fundamentals of production design. The course will also include the preparation and processes of production design such as research, storyboarding, script breakdown, budgeting, and designing for a set/location. At the end of the course, the students have to present a film pitch deck. -
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Business Venture in Multimedia
Business Venture in Multimedia
This course exposes students to the world of business and entrepreneurship in the field of multimedia. Its aim is to let students explore and consider multimedia arts not just as a career option but rather a potentially profitable business venture. This course will cover the basics of spotting an opportunity, ideation, writing business plans, and building a viable business model. It also introduces key project management and leadership skills (project coordination, time, and resource management, fostering creative collaboration, monitoring progress, and evaluation) involved in business ventures. -
7
Documentary Film
Documentary Film
The course will help students to understand the basics of documentary. This course will present definitions, types, and purposes of a documentary film. They will also encounter discussion of the processes of documentary film production which includes research, pre-production to post-production. At the end of the term, the students are expected to produce a 5-10 minute documentary short film -
8
New Media Culture
New Media Culture
The course is designed to tackle the development of new media technologies in the context of socio-historical, economic, and political pre-conditions of society. It aims to provide a framework for understanding the function, purpose, and categories of new media technologies as it, directly and indirectly, affects society and culture. -
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Multimedia Seminars
Multimedia Seminars
The Multimedia Seminars course shows the different possibilities of doing events—both online and offline. The course aims to provide knowledge on the processes of how to conduct a multimedia seminar (multimedia-related events) successfully. Students will apply the knowledge and their creative and technical skills in conceptualizing, creating a design plan, and organizing a seminar. Students will also experience attending online event/s that will further assist them in the organization of their own webinars. Lastly, students will be able to learn the value of teamwork and communication in organizing online events.
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10
Cinematography
Cinematography
The course introduces the role of cinematography in composing shots for the film. Exploring the elements that comprise each shot, it aims to describe the differences between a shot, a setup, and a take. It also identifies the role that a director of photography plays in film production. Students will be trained to synthesize their learnings by producing audio-visual outputs applying the formal elements and principles of a shot -
11
Capstone Project I
Capstone Project I
This course is an application of the concepts learned from the Research Methods subject. It prepares students to write and defend a research proposal and marks the start of the development for an output related to the topics discussed in the proposed paper. Students are expected to come up with a research proposal of their choice based on their chosen track. They are expected to write and defend a research paper that will culminate in the production of a creative project.
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1
Capstone Project II
Capstone Project II
Capstone Project II is a continuation of the research and development made in Capstone Project 1. Chapters 4 & 5 are finalized if not yet accomplished and necessary revisions are made to both the research paper & initial output. By the end of this course, research proponents are expected to produce a final presentation that showcase both their complete research paper and finished creative project. -
2
Portfolio Preparation and Exhibit Design
Portfolio Preparation and Exhibit Design
Portfolio preparation and exhibit design are valuable factors into real life scenarios. This course will allow students to analyze and critique not only their portfolio but their peers’. Undergoing activities and test that will ensure that their materials are fitting, this course will prepare the learners to the next step in their career.
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3
Practicum
Practicum
The general purpose of the practicum is to give students an opportunity:
• to implement the theories and principles acquired in class;
• to complete portions of the portfolio competencies; and
• to experience diverse working situations.
The program of educational leadership at CIIT College of Arts and Technology is designed to promote the continued development and professional growth of our students. Achievement of program objectives requires an early and continuous integration of theory and practice. The practicum is considered one of the most important courses in a student’s program. It is the opportunity to apply skills and theories that can be monitored, reflected upon, and improved. The practicum implies a team relationship among the student and the college practicum supervisor. Because the experience takes place in a real-life setting, the cooperating field supervisor serves in the role of coach or mentor. In cases where students are working towards a licensure/credential, the field supervisor must be licensed in the specialty area. Communication between all parties is essential for the achievement of the goal.
Featured Student Works
In this course, you have the power to choose your own career path.
- 2D/3D Artist
- Animator
- Film & Video Director
- Film & Video Producer
- Multimedia Specialist
- Graphic Designer
- Illustrator
- Art Director
- Interactive Designer
Why Choose CIIT?
Your Future
Learn to animate drawings, do professional photography, master industry-standard videography techniques, and specialize in the craft of sound editing! With the advent of accessible digital tools, Multimedia Arts has truly broadened the mediums by which you can choose to express yourself. The artist is no longer limited to paint on canvas. And your creation is not restricted in its audience but can be exhibited to the world. Concepts of creativity and artistry have been elevated to a higher stand of production, making storytelling more effective and more powerful. Art is timeless and ever-evolving because creativity knows no bounds. And as the mediums of creating art multiply, you will be able to make your work more personal and your audience becomes more universal.
On top of this, you will be interacting with CIITs ecosystem of digital artists, designers, developers, and technopreneurs giving you a unique advantage of partnering with other young professionals to help design and execute tech solutions. Imagine having a business concept where you focus on designing the product, digital marketing collaterals and website, as a schoolmate helps ensure programming codes are clean and bug-free, while another focuses on how to commercialize and promote the mobile app and handle the digital marketing and sales platforms.
Multimedia Arts altered the way we express ourselves with the advent of digital tools available today. Creativity and artistry have taken a notch, requiring a higher standard of production to make stories more effective and powerful. Animate drawings, learn professional photography, master industry-standard techniques of videography, and specialize the craft of sound editing by taking up Bachelor of Multimedia Arts.
Get the skills, knowledge, and experience you need to succeed in the field you choose. Pursue career opportunities like:
- 2D/3D Artist
- Animator
- Film and Video Editor/Director/Producer
- Graphic Designer/Illustrator
- Art Director
- Interactive Designer
- Multimedia Specialist
- Visual Effects Specialist
