Build your startup. Upgrade the family business. Empower companies into tech-enabled organizations. Become a driving force in modernizing businesses.
With CIIT Bachelor of Science in Entrepreneurship (BSE), you’ll get the solid foundations you need to successfully launch your startup and modernize established businesses.
Not only that, but you’ll also learn how to find and leverage opportunities, solve problems with your innovative business ideas, and market your products and services to make them highly desirable for your customers. Plus, you’ll discover all the science and secrets behind the top organizations, international firms, and unicorn companies, so you have the know-how to make your business sustainable and profitable.
Most of all, you’ll go beyond the traditional business models, books, and theorems. Instead, you’ll get hands-on experience and real-life training in building and managing a company from the ground up—which sets CIIT BSE apart from other schools and programs.
Thus, you’ll be mentored by industry practitioners who have established and scaled their own businesses. You’ll also get to train using world-class tools and technologies used by industries today, including no-code and low-code software Airtable, Bubble.io, and ZOHO. Additionally, you’ll get the opportunity to intern under one of our 100 industry partners, such as Amazon Philippines, Accenture, Penbrothers, and Mynt (GCASH).
On top of all of these, you’ll be a part of a Silicon Valley-like ecosystem where you can tap into a community of multimedia artists, designers, programmers, game developers, animators, videographers, and data scientists who’ll help execute your vision and business plan. Imagine: You can simply ask your BMMA classmate to help build your brand and logo while your BSCS friend will help develop an app for your business.
Make your vision a reality, empower businesses through technology, and make a difference with CIIT BSE.
**As per Commission on Higher Education Permit Number C-006 Series of 2002
PROGRAM DURATION
4 academic years
3 or 4 terms per year
REQUIRED UNITS
15-21 units per term
ADMISSION CONTACT
Specialized Subjects
-
1
Entrepreneurial Behavior
Entrepreneurial Behavior
Entrepreneurial Behavior is a subject that is specifically designed to expose students to activities pertinent to entrepreneurship with an emphasis to industrial specialization as its focal point. This includes discovery, assessment, utilization, and risk-seeking for a myriad of opportunities related to their chosen specialization. Learners will also analyze business models, do an in-depth investigatory research on their chosen industry and conduct industry-specific case studies and analysis related to business cycles and trends. This will help the students harness their research skills in gathering insights on companies, people, products, industries, and markets.
-
2
Self-Development and Goal Setting
Self-Development and Goal Setting
Industry-ready course is based on the assumption that every human being is of value and has the right to maximize development. Thus, its main focus is the growth and development of the whole individual so that they would be able to positively and effectively respond to the realities of everyday life. This course will focus on providing activities that will help in developing each individual so that they can grow into a better person who can make a wise decision in life; a productive individual; and a useful, loving, concerned citizen.
-
3
Opportunity Seeking
Opportunity Seeking
Opportunity Seeking is a course that seeks to equip entrepreneurial students the ability to identify and cater to the changing needs of society, to actively seek answers and address these needs through offering new products and services, to quantify the risks of offering these products or services to the market, and to evaluate the resulting projects in terms of societal priorities and the well-being of the larger community. The student capitalizes on the underlying principle that one should seek to generate a fair return by meeting the needs of their customers, rather than emphasizing purely on their own interests and concerns.
-
4
Integrated Business Management
Integrated Business Management
Integrated Business Management is a subject designed to equip students with knowledge and skills on the fundamental concepts and principles of Management and Marketing in the context of technological and industrial advancements in today’s paradigm. The focal point of this subject is to impart students the understanding in doing the job of a manager and performing the essential management functions of planning, organizing, controlling, and decision-making to arrive at the formulation and implementation of tactical marketing strategies in the facets of the 4Ps of Marketing—namely product, price, place, and promotion.
-
5
Digital Business Modeling
Digital Business Modeling
Digital Business Modeling is a course that is focused on the design and development of business models that challenge accepted conventions in a specific industry while creating and delivering customer value while making sustainable profits for the entrepreneur. Entrepreneurship students will learn to analyze and evaluate existing business models and pursue a logical and internally consistent approach on how to develop an appropriate business model for a new enterprise. They’ll also learn how interrelated sets of decisions and variables create, deliver and capture value. By the end of the course, students will develop an innovative business model for an entrepreneurial venture.
-
6
Social Entrepreneurship
Social Entrepreneurship
Social Entrepreneurship imparts to students the knowledge and skill on pursuing the social missions of their entrepreneurial organizations through creative and innovative ways. This course intends to help students in striving to attain a balance among multiple factors in the triple bottom line which consists of people, planet, and profit. Through the course, students are expected to translate entrepreneurial skills into concrete actions such as creating ventures that tackle societal problems and seek to be catalysts of social change while fostering enterprise viability, social impact, environmental consciousness, and impacts on the Sustainable Development Goals (SDGs).
-
7
Innovation Management
Innovation Management
Innovation Management is a course that aims to provide students with basic concepts and principles in technological innovation and an understanding of the challenges and opportunities that entrepreneurial business firms face in relation to this. The course provides an integrated approach to discussing the complex concepts of technological innovation in connection to technological development. The course encompasses facets of innovation such as the significance of innovation, leadership in research and development, management of innovation and technology, partnerships, networks and alliances, product and process development, commercialization of research as well as entrepreneurship and business creation.
-
8
Management of Technology
Management of Technology
Management of Technology is a course that focuses on key concepts, models, and methods to enable business ventures to have effective management in the development and utilization of technologies. This course will thoroughly scrutinize the technical and managerial challenges brought by emerging and evolving technologies. In the duration of the course, focal points would be on the forces and factors that affect the nature and rate of technological advancement and how to apply it within available managerial courses of action to entrepreneurial business organizations. Ultimately, the course seeks to explore both the internal and external sources of technology and utilize appropriate business strategies and processes in capitalizing on technology for a business venture.
-
1
Human Resource Management
Human Resource Management
The course covers a range of major issues impacting human resource management in organizations including demographic and social change, ethics in HRM, managing diversity, assessment center techniques, the impact of Government legislation on HRM, the contribution of HRM to improving productivity, managing outsourcing, career development and mentoring.
-
2
Business Analytics with Laboratory
Business Analytics with Laboratory
The course covers managerial statistical tools in descriptive analytics and predictive analytics, including regression. Other topics covered include forecasting, risk analysis, simulation, data mining, and decision analysis. This course provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations and shows students how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions. Emphasis is placed on applications, concepts and interpretation of results, rather than theory and calculations.
-
3
Computer Programming
Computer Programming
CS 102 is an introduction teaches fundamental concepts and terminology of computer programming using C++. Students will develop skills in designing and writing simple computer program. The course requires no programming background.
-
4
Microeconomics
Microeconomics
This course is an introductory course in Microeconomics that introduces entrepreneurship students to the fundamental principles, concepts and theories of Microeconomics. These fundamental theories encompass specific sectors of the economy such as the firms, the consumers, and the market. The focal point of this course is on the nature, tools, methods, microeconomics in product markets and market structures. In this course, students will learn the dynamic relationship among consumers and firms through using models in consumer behavior, demand and supply curve, production and cost theory, different market structures, and the application of such concepts in real life contexts.
-
5
Market Research and Consumer Behavior
Market Research and Consumer Behavior
Market Research and Consumer Behavior is a course that involves understanding the set of decisions that consumers make. This course examines the aspects of the psychological core that have bearings on the consumer decision-making process. It also teaches students how to gain insights through marketing research that will lead to generating more effective marketing objectives, strategies, and tactics. Thus, businesses and policymakers will be able to protect the interest of the consumers from unsafe, unethical, and inappropriate product or service offerings. Ultimately, this course seeks to educate students to capitalize on opportunities brought by market research insights that are grounded on consumer behavior and ensure that in doing so, they practice due diligence and utmost professionalism.
-
6
Human Computer Interaction
Human Computer Interaction
In this course, students are introduced to the fundamentals theories and concepts of human-computer interaction (HCI), HCI is an interdisciplinary field that integrates theories and methodologies across many domains including cognitive psychology, neurocognitive engineering, computer science, human factors, and engineering design. Students will gain theoretical knowledge of and practical experience in the fundamental aspects of Human perception, cognition, and learning as relates to the design, implementation, and evaluation of multimodal interfaces (touch, vision, natural language, and audio), virtual reality, and spatial displays. In addition to lectures, students will work on individual and team assignments to design, implement, and evaluate various interactive systems and user interfaces based on knowledge culled from class material and additional research.
-
7
Elements and Principles of Design for Business
Elements and Principles of Design for Business
In this course, the student will be able to learn the various elements and design principles. The principles of lines, and colors shall be discussed. Adobe Illustrator as a tool in drawing and design will be part of the course.
-
8
Digital Marketing
Digital Marketing
With the rapid shift of marketing budget away from traditional media to online platforms, it is becoming increasingly important for marketing professionals to be well versed in digital marketing and analytics fundamentals. This course is designed to empower students to learn
and use digital marketing as a powerful strategy for starting, running,
and growing a business. -
9
Accounting
Accounting
Accounting 1 will talk about the whole Accounting cycle. It will also be discussing the differences among business structures. Moreover, it will be discussing how to do different financial statements.
-
10
Application Development and Emerging Technology
Application Development and Emerging Technology
This course covers Mobile Application development, particularly Android-based apps. The term is divided into two major sections. Midterms gives a light treatment of Android application development by introducing App Inventor, a code-blocks IDE which comes with the accompanying Course in a Box Tutorial, also by MIT, the maker of App Inventor. Finals transition to more serious platform by introducing the Android Studio and Java/Kotlin code-based programming platform. Together, these two platforms provide a balanced introduction to the course.
-
11
Operations Management
Operations Management
This course tackles the nature, scope, functions and importance of production and operations management in business. It includes discussion on productivity, competitiveness and strategy, forecasting, production system design, process selection and capacity planning, facilities layout, design of work systems, quality, scheduling and just-in-time manufacturing systems. Cases will also be used to illustrate and apply the basic production and operations concepts and tools commonly used in business firms.quality management, human resource considerations, communications, risk management, and procurement management.
-
12
Web Design for Business
Web Design for Business
This course is aimed at students to learn Website Design & Development covers website development using the two technologies required in all webpages today: HTML (which provides structure) and CSS (which sets formatting & positioning). After a broad overview of HTML we’ll learn the basics of CSS. The students able to create a Responsive Web Design: a modern method for developing websites that provides optimal viewing experiences (in terms of reading, navigation, and layout) across a wide range of traditional and mobile devices.
-
13
Financial Management
Financial Management
This course is an introductory course in Financial Management that introduces entrepreneurship students to the fundamental principles, concepts, and theories of Financial Management. These fundamental theories encompass discussion of the finance function, operating environment of finance, key concepts of time value of money, risk and return, tools of financial analysis and planning, and short-term acquisitions and utilization of funds. These theories are geared towards the business/firm’s action in achieving their ultimate financial goal of maximizing the shareholder’s wealth. Moreover, this course seeks to provide students with proficiency in both technical and analytical skills in Financial Management that are used to formulate decisions on different cases and situations of the firm.
-
1
Pricing and Costing
Pricing and Costing
Pricing and Costing is a course that will focus on the amalgamation of the guiding principles and theories in formulating strategies for pricing and costing which revolves around scientific, effective, practical and timely industry practices. The course is likewise intended to equip entrepreneurship students with the fundamental concepts of pricing and costing, pricing analysis, strategies and tactics of pricing, and product costing. Ultimately, this course is designed to provide students with a well-rounded learning experience in harnessing the skills of effective pricing across different markets and industries.
-
2
Entrepreneurial Marketing Strategy
Entrepreneurial Marketing Strategy
Entrepreneurial Marketing Strategies is a course specifically designed to amalgamate fundamental concepts in Marketing and Entrepreneurship. In the duration of this course, students are to carefully examine and evaluate the marketing processes of a specific business entity and assess the performance of the different components of the business through internal and external environmental status quo analysis. This course intends to equip students to formulate up-to-date marketing strategies grounded on fundamental concepts and marketing trends for starting and growing a prolific entrepreneurial venture. Students are similarly expected to develop strategic and tactical decisions in the field of marketing that will help the business entity in solving diagnosed entrepreneurial marketing problems. Ultimately, the course will focus from conventional marketing paradigms and transcend towards marketing strategies in the age of digital transformation.
-
3
Programs and Policies of Enterprise
Programs and Policies of Enterprise
The course Programs and Policy Development is a course that will revolve around assessing implications of government policies to businesses practices. The course encompasses addressing the aspects of business registration, financing, taxation, labor, and negotiations with stakeholders and business practitioners. Throughout the duration of the course, students will learn more about the formation of micro, small, medium sized enterprises from business registration process until interacting with government agencies and key stakeholders in the Philippine business paradigm.
-
4
VC and Fundraising
VC and Fundraising
Venture Capital and Funding is a course that aims to provide students with a deep understanding of the venture finance industry and financing types along the funding continuum from angel investing, venture capital, and private equity funds. The course will also include fund structure and fund-raising, the relationship between general and limited partners, operational issues, evaluating opportunities and investment decisions, post-investment activities and value creation, and value realization. This course seeks guide students to understand the fundraising process more and thus help them to successfully raise capital further. This course has also integrated several essential and fundamental legal topics including, founder’s agreements, fund structure, term sheets, valuation, cap tables, and due diligence.
-
5
Strategic Management
Strategic Management
This course concentrates on the managerial tasks in analyzing the changing market conditions, formulating and implementing comprehensive strategies to sustain competitive advantage of marketing decisions. Strategic concepts and tools that guide how a company chooses its target markets will be given preference in order to differentiate successfully against competitors.
-
6
International Business and Trade
International Business and Trade
This course provides deep insight on the great need to strive for a higher level of foreign trade in order to achieve economic progress, increased production accompanied by a better quality of goods, and a wider distribution of the resulting wealth.
-
7
Negotiation
Negotiation
Negotiation Skills is a course that aims to impart the essential skill of negotiating among entrepreneurship students to be efficient and effective in any business endeavor. Similarly, the course intends for students to develop analytical and communication skills as a necessity in forming successful business negotiations. In the duration of the course, the complex-three stage process of negotiation which consists of preparation, negotiation, and post-negotiation implementation and evaluation will be thoroughly discussed. This course is designed to combine both theoretical knowledge and practical experience in leading negotiations.
-
8
Job Skills and Career Preparation
Job Skills and Career Preparation
Job Skills & Career Preparation course is based on the assumption that every human being is of value and has the right to maximize development. Thus, its main focus is the growth and development of the individual so that they would be able to positively and effectively respond to the realities of everyday life. This course will focus on providing activities that will help in developing each individual so that they can grow into a better person who can make a wise decision in life; a productive individual; and a useful, loving, concerned citizen.
-
9
Business Law
Business Law
The course covers key components of project management including project integration, project scope management, project time and cost management, quality management, human resource considerations, communications, risk management, and procurement management.
-
10
Business Plan Preparation
Business Plan Preparation
Business Plan Preparation is a course that will enable entrepreneurship students to generate business plans with parts that address multifaceted dimensions of the business, particularly marketing, operations, finance, and human resources. In this course, students shall utilize scientific methodologies to identify cause-and-effect relationships as a result of small-scale market experiments. In the duration of the course, students are expected to conduct investigations that seek to establish and find the relationship between qualitative and quantitative data, including the analyses of such data using a wide array of tools grounded from statistical theories and concepts as applied to topics learned from previous subjects. As a final output in this subject, students must come up with an external environmental analysis and generate a business plan rooted from the findings of the analysis. This course is tailored for entrepreneurship students to harness and practice methods utilized in formulating a well-structured and effective business plan.
-
11
Business Implementation 1
Business Implementation 1
Business Implementation 1 is a course that will signify that an entrepreneurship student has already come full circle. The centerpiece of this course is the implementation of the group business project, which is a hands-on experience for students in business planning and implementation, inclusive of strategy formulation, implementation, and evaluation. This course will also be the implementation proper of the crafted business plan in the previous semester which aims to develop and start up a business. In the duration of this course, students will actually implement their business plan for at least three months, evaluate their business performance and strategies, and show how they can make the business grow while applying key concepts, principles, and theories which they have learned in the previous semesters and years into actual practice through a business venture.
-
1
Business Implementation 2
Business Implementation 2
Business Implementation 2 is a continuation of Business Implementation 1. The student will be continuing the enterprise that they started. They must be able to continue their operations. A final report about the business will be done by the student. It will be the culmination of all skills that they learned during their study of the course.
Why Choose CIIT?
In this course, you have the power to choose your own college path.
- Startup Founder
- Technology Entrepreneur
- Digital Marketer
- Digital Transformation Officer
- Operations Manager
- Business Administrator and Manager
Your Future
Unlike most Entrepreneurship and Business Management Programs, CIIT goes beyond the usual expectation of discussing classroom concepts and creating traditional business models and transforms the experience by also adding digital platforms and business-level tools to allow you to turn your ideas into real tech startups, or value driven workplace game changers.
On top of this, you will be interacting with CIIT’s ecosystem of digital artists, designers, and developers giving you a unique advantage of partnering with other young professionals to help design and execute tech solutions. Imagine having a business concept where your Multimedia Arts friend can design the UI/UX and website, while another friend helps ensure programming codes are clean and bug-free, while you focus on how to commercialize and promote the mobile app and handle the digital marketing aspect.
The Entrepreneurship Program at CIIT is unlike any Business Management course because our curriculum went beyond the usual business concepts and models taught in most universities. We focus on providing you with specializations on tech and digital platforms and business-level tools that are key to the success of most entrepreneurs and businesses today. At CIIT, you will be able to:
- Work out the social media algorithm to market your products efficiently
- Develop mobile applications that help your business better cater to the needs of your clients
- Run campaigns that grow and sustain your customer base
- Analyze financial statements with the latest software to make effective decisions
In this day and age, there is no successful business without a digital presence and we aim to assist you in becoming an entrepreneur of the future. Technology goes hand in hand with innovation and you’ll learn how to harness it in order to run your own successful start-up or organization.
We’ll also make sure you won’t go into building a startup alone! At CIIT, we have an ecosystem of digital artists, designers, and developers whom you can team up with to make your business concept a reality. Networking with people who can help you with your visual branding needs, website design and development, and even creating mobile apps for your business are just one tap away. Plus, you will also be guided by experienced mentors from the industry. You’ll find a rich network of partnership opportunities with industry leaders and professionals.
Get the skills, knowledge, and experience you need to succeed in the field you choose. Pursue career opportunities like:
- Startup Founder
- Technology Entrepreneur
- Digital Marketer
- Digital Transformation Officer
- Operations Manager
- Business Administrator and Manager
