Go beyond the boundaries of art and design. Expand your creative talents. And take a step towards becoming an innovative interdisciplinary designer.
Art and design are no longer confined to paper and canvas. Both have now taken many shapes and forms—from the traditional to the digital to the experimental. So, why not explore the many ways you can communicate your ideas through graphic design, digital painting, drawing, and illustrations, video production, and other multimedia?
With CIIT Senior High School Media and Visual Arts Strand, you get a holistic and industry-approved multimedia arts education. Tackle subjects like Multimedia Studies, Graphic Design Photography, Film and Video Production, Traditional and Digital Drawing, and Writing for New Media. And get the skills to produce vlogs for YouTube, take captivating photos for Instagram, film witty TikTok shorts, and even publish your own Podcasts.
Plus, you’ll learn from leading practitioners, get hands-on experience working in the business, and train using professional tools and software. All of which serves as a stepping stone on your career path in the media and creative industries.
PROGRAM DURATION
2 academic years
2 terms per year
2 quarters per term
REQUIRED UNITS
7-10 subjects per quarter
INTERNSHIP HOURS
160 hours
ADMISSION CONTACT
Specialized Subjects
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1
Drawing 1
Drawing 1
Drawing 1 is an Art Foundation course that teaches students to translate their ideas into realizable concepts. It covers topics from perspectives to textures to depth and volume to shadow and lines. It also encourages students to explore the various art mediums and techniques and to sharpen their critical thinking skills.
TOPICS
- Drawing 1
- History of Graphic Design
- Introduction to Multimedia Arts
- Digital Photography
- Elements and Principles of Graphic Design
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2
History of Graphic Design
History of Graphic Design
This course will provide a historical analysis of visual and communication arts with an emphasis on:
• The development of art
• The profession of graphic design
• The relationship of commerce and technology to the history of art and graphic designThe content includes how art in graphic design fits into the past and present human experience. It also reflects on the role of art in society, culture, and politics.
TOPICS
- Drawing 1
- History of Graphic Design
- Introduction to Multimedia Arts
- Digital Photography
- Elements and Principles of Graphic Design
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3
Introduction to Multimedia Arts
Introduction to Multimedia Arts
This course teaches students how to have precise control over creative tools for designing, such as Adobe Photoshop, InDesign, and Premiere. It will also hone their skills by giving them projects like publishing print materials and designing for mobile and web applications. It will also train them how to create typography, graphics, audios, videos, animations, and interactive art.
TOPICS
- Drawing 1
- History of Graphic Design
- Introduction to Multimedia Arts
- Digital Photography
- Elements and Principles of Graphic Design
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4
Digital Photography
Digital Photography
This course is designed to provide students with the core concepts and body of knowledge that forms the foundation for the product practice of photography through the use of camera equipment and the basic knowledge of photo editing software, such as Adobe Lightroom and Adobe Photoshop.
This course lays the groundwork for a study and/or career in the field of photography, including exposure control, shutter speed, aperture functions, and lighting. An introduction in composition, stylistic approach and the use of natural and artificial lighting will be taken up with the digital SLR and smartphone as the primary tool.
TOPICS
- Drawing 1
- History of Graphic Design
- Introduction to Multimedia Arts
- Digital Photography
- Elements and Principles of Graphic Design
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5
Elements and Principles of Graphic Design
Elements and Principles of Graphic Design
This course is designed to provide students with the basic knowledge integral to the field of Graphic Design. It will focus on the elements and principles of design, which are fundamental in graphic/visual communication and developing concepts and solutions for design problems.
TOPICS
- Drawing 1
- History of Graphic Design
- Introduction to Multimedia Arts
- Digital Photography
- Elements and Principles of Graphic Design
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1
Fundamentals of Film and Video Production
Fundamentals of Film and Video Production
This course deals with the fundamentals of video production which includes pre-production, production and post production. This is centered on idea creation, shooting, composing shots, lighting, soundtrack recording and construction, editing with Adobe Premiere Software. This also includes the films created individually and collaboratively based on the projects decided.
TOPICS
- Fundamentals of Film and Video Production
- Color Theory
- Writing for New Media
- Typography and Layout
- Work Immersion
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2
Color Theory
Color Theory
This is a preparatory course to introduce and explore the concepts of color theory. It covers the study of additive and subtractive principles as they apply to the visual communication design process. The emphasis placed on color-mixing, color relationships, visual impact as well as psychological and symbolic uses of color. It aims to provide students with the important concepts in color which they will apply to assignments and projects in basic and advanced visual communication courses.
TOPICS
- Fundamentals of Film and Video Production
- Color Theory
- Writing for New Media
- Typography and Layout
- Work Immersion
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3
Writing for New Media
Writing for New Media
The course is designed to provide students with an understanding of how writing a conceptualized text in new media operates and the usage of tools and platforms to publish their own writing, video and digital story on the web. This also details how this affects users, in terms of social implication, and reaches a vast amount of readers with web access without certain regulations as well as restrictions of the law.
TOPICS
- Fundamentals of Film and Video Production
- Color Theory
- Writing for New Media
- Typography and Layout
- Work Immersion
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4
Typography and Layout
Typography and Layout
Typography and Layout subject will build upon principles of design and serve as an in-depth look at the grid system in order to create effective and aesthetically pleasing layouts that engage the audience in a clear and concise manner.
TOPICS
- Fundamentals of Film and Video Production
- Color Theory
- Writing for New Media
- Typography and Layout
- Work Immersion
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5
Work Immersion
Work Immersion
Work Immersion is one of the course requirements for graduation. A Senior High School student has to undergo Work Immersion in an industry that directly relates to the student’s postsecondary goals. Through Work Immersion, the students are exposed to and become familiar with work-related environments to their field of specialization to enhance their competence. These will prepare them to meet the ends and challenges of employment or higher education after graduation.
TOPICS
- Fundamentals of Film and Video Production
- Color Theory
- Writing for New Media
- Typography and Layout
- Work Immersion
Featured Student Works
In this course, you have the power to choose your own college path.
- Multimedia Arts
- Fine Arts
- Visual & Communication Arts
- Graphic Design
- Art Studies
- UI/UX Design
Why Choose CIIT
Your Future
While instruction in the DepEd mandated academic subjects will be contextualized as specifically as possible for this strand, you will also be able to acquire the following specialized skills at the end of each year level:
GRADE 11
In your first year, you will learn basic techniques and tools for drawing as well as how artworks are adapted into digital translations. An understanding of general elements and principles of design will be developed and will also be applied through photography. You will be able to develop solutions for design problems and produce effective layouts based on your analysis of an audience’s perceptual capabilities. The following technical skills will also be acquired such as:
- Creating basic multimedia projects such as short films and online information campaign galleries using Adobe® Photoshop CC/InDesign software/Premiere
- Setting up exhibitions
- Using camera equipment and photo editing software
- Creating photo projects and professional portfolios
GRADE 12
Knowledge of art concepts will be further expanded in your second and final year. You will learn how color conveys messages and how to effectively use it. An appreciation for film, its process and history as well as the filmmaking process will be developed. Along with this, you will also acquire a nuanced comprehension of various media forms and its social implications. Instruction in the following practical skills will also be received:
- Producing quality typography by using physical and digital tools
- Publishing new media content online
- Identifying opportunities for writing and publishing online content
- Creating a music video or short film
We take a broad approach in providing you with industry-standard education. With a unique and specialized curriculum, we aim to build your skill set. From graphic design to film production to digital photography, you have the opportunity to create art in so many forms.
- Advertising
- Animation
- Architecture
- Digital Marketing
- Film Production
- Fine Arts
- Game Design
- Multimedia Arts
- Photography
- Web Design
To call yourself an expert in the field of arts and design requires both technical knowledge and practical experience. At CIIT, our Media and Visual Arts strand can serve as a stepping stone on your pathway to a career in the media and creative industry.
- Digital Artist
- Graphic Designer
- Illustrator
- Multimedia Artist
- Photographer
- Production Designer