Today, over 700 startups operate in the Philippines. As they compete with more established brands, these emerging businesses face the challenge of standing out. For startups, a strong online presence isn’t just a perk; with over 50% of Filipino consumers relying on e-commerce, it is now necessary. The first order of business? A startup web design Philippines.
In this article, we’ll define what makes a website good, especially for startups, and explore vital strategies to guide startups in making them.
Why Do I Need a Startup Website in the Philippines?
Your website offers numerous advantages, but we’ll focus on three key factors.
A Good Website Showcases your Brand
Brand identity is the startup’s foundation, embodying its values, personality, and unique selling propositions. Your social media content can be tailored to your brand bible, but that can only go far. On the other hand, a website is as customizable as your coding skills can take you. Keep it static, animated, toned down, maximalist—be as dynamic as your brand will allow.
Here are tips to make sure your website aligns with your brand:
- Lean into your unique brand story. Everyone loves good storytelling! Utilize engaging copywriting or playful visuals to capture what makes your brand unique.
- Stay consistent with your visual identity. Trust us, you don’t want your design concepts everywhere.
It Engages Your Users
Web design greatly affects user experience. Poorly designed websites can be unappealing and difficult to navigate, leading to low engagement. On the other hand, well-designed sites are easy to use and easy on the eyes; they help users find information quickly while also encouraging users to stay longer through attractive design.
Here are tips to make sure your website engages:
- Analyze user behavior. Improve UX by understanding the needs and preferences of your target audience through surveys and data analysis.
- Keep your design mobile-friendly. Over 60% of website traffic comes from mobile devices. Make sure your website can accommodate this demographic.
It Drives Conversions
You’ve gone past brand awareness and engagement. Now comes the exciting part: converting your visitors. Startup web design Philippines, such as a product checkout, are where most transactions will be realized. Fine-tune your website to prompt visitors to take the desired action and even return for a repurchase.
Here are tips to make sure your website converts:
- Set up effective landing pages. Your landing pages will likely be the first click, so ensure they’re polished enough to hook your visitors.
- Design your website with your audience in mind. Good design can boost sales because users are likelier to buy from a site they enjoy using.
Design your startup success with CIIT
We get that navigating website design can be daunting. Thankfully, CIIT programs offer beginner-friendly resources, such as learning how to set up a website or mastering web development. Led by experienced instructors, CIIT’s tailored curriculum emphasizes the latest industry trends to ensure your success in entrepreneurship in the Philippines. Don’t settle for just a good website—equip yourself with the skills to excel in your entrepreneurial ventures. Explore more about CIIT and its student life.
